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Once you set up shop and allow for payments via debit and credit cards, there are numerous advantages- including spontaneous shoppers, and individuals who will buy more when they can put it on a credit card, but you will find also a couple of disadvantages too. One issue many retailers discover if they first start accepting credit cards isn’t only will they be responsible for paying the various fees related to accepting credit or debit cards as payment, but accepting credit cards means you also have to deal with the occasional credit card dispute.
One common dispute will result in what’s called a charge back. Credit card charge backs happen each time a customer disputes a charge made on their credit card, as well as your bank transfers the liability to you and requires that you simply pay the amount of money back. You can find two main reasons why a charge back occurs-
* Fraud
* Poor Customer Service
If a cardholder decides to dispute a transaction they find on their credit card statement because they say the card has been stolen or someone used the card without their permission, then the retailer is responsible to recover that money. The cardholder’s credit card will probably be refunded and the retailer is out the cash from that sale.
If your company just isn’t providing quality customer service, a customer may well not receive their ordered items or they might receive defective items- in which case they’re planning to dispute the purchase and you may be required to pay for that money back when the bank submits the charge back for your business bank account.
There are numerous levels of protection provided to retailers who accept credit cards as payment. Technology provides us with a secure online environment that encrypts the credit card details and personal information of the cardholder as it’s transmitted over the internet. Technology also provides various card verification methods that ensure how the person submitting the order has the card in hand- and hopefully, they’re the owner with the credit card account.
Unfortunately though, there is no fool proof protection to avoid all kinds of credit card fraud, and a customer can submit a charge back up to six months after the date of purchase.
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